Nudie Jeans Co.
Nudie Jeans, a Swedish denim brand founded in 2001, joined FWF on 1 November 2009. Nudie Jeans produces most of its products in Italy and Portugal.
Nudie Jeans meets most of FWF’s management system requirements. The company has a coherent and integrated vision on sustainability and social standards, and has a formal sourcing policy that takes code implementation into account. Nudie Jeans maintains a business relation for more than 5 years with 28% of its suppliers, which accounts for 88% of its total purchasing volume. Over 90% of Nudie Jeans’ total purchasing volume is sourced from low risk countries Italy and Portugal, where it has implemented the low risk policy of FWF.
In 2011 and 2012 Nudie Jeans started sourcing small percentages from suppliers in Turkey, India and Tunisia. With audits to monitor working conditions in those three countries and sourcing countries in low risk areas, Nudie Jeans meets the required monitoring threshold of 90% based on the duration of FWF membership.
In 2011, Nudie Jeans cooperated with FWF and FLO in a process to audit additional production units of their main supplier in India. FWF has done audits at several stages of the supply chain to test the FWF verification approach in the spinning, knitting and dyeing stage.
Nudie Jeans has decided to no longer use abrasive blasting in their denim production. The company has altered the design in order to avoid abrasive blasting.
In 2012, FWF received a complaint from a worker working in a factory supplying to Nudie Jeans.Nudie Jeans responded adequately to the complaint, by immediately taking action and putting pressure on factory management to ensure workers are able to take leave.
Staff of Nudie Jeans is kept informed about FWF membership through internal meetings and presentations.A training session on social standards was held for distributors, sales agents and staff of Nudie Jeans stores in 2011. A presentation was given on the FWF Code of Labour Practices with examples from audits and remediation efforts.
"Social responsibility has always been important for us. Joining Fair Wear Foundation gives us the tools and the knowledge to take the next step and also gives credibility to our efforts." Palle Stenberg, CEO at Nudie Jeans
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