Nudie Jeans Co.


Nudie Jeans, a Swedish denim brand founded in 2001, joined FWF on 1 November 2009. Nudie Jeans produces most of its products in Italy and Portugal.

Brand Performance Check 2015

Nudie Jeans meets most of FWF's management system requirements, and goes beyond some of them. Nearly 75% of Nudie Jeans' total purchasing volume is sourced from low risk countries Italy and Portugal. Togeter with factories audited by FWF teams in Tunisia and India, Nudie Jeans has monitored nearly 100% of its 2014 purchasing volume and therefore meets FWF's monitoring threshold. In addition, the company has conducted audits in Portugal and Italy with an independent auditor. This, in addition to high leverage at suppliers and the stable relationships with suppliers, gives the company a strong basis for effectively monitoring working conditions.

Nudie Jeans systematically works towards resolution of corrective actions in all countries. Nudie Jeans activities go beyond FWF requirements in low risk countries. After an audit in India, remediation steps were taken and follow up is being closely monitored. The company has taken steps to increase wages at one supplier in India; an approach that is being implemented at other factories in their supply chain.

Nudie Jeans can take steps towards analysing the root causes of excessive overtime and how this relates to its own buying practices. Moreover, it can encourage more suppliers to take part in FWF's Workplace Education Programme.

Nudie Jeans developed a production guide as part of their 100% transparency challenge. The production guide includes all suppliers with factory addresses and a summary of audit results.

Score: 78 Percentage under monitoring: 99% Category: Leader

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sourcing in

Nudie Jeans Co.
Västra Hamngatan 6
S-411 17 Göteborg
Phone: +46 31 609390
Fax: +46 31 139753



"Social responsibility has always been important for us. Joining Fair Wear Foundation gives us the tools and the knowledge to take the next step and also gives credibility to our efforts." Palle Stenberg, CEO at Nudie Jeans