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Nudie Jeans is a denim brand founded in Gothenburg in 2001 by Maria Erixon Levin. With a wear, tear and repair-way of thinking rather than fast fashion, the Swedish denim company provides and maintains a tradition true to the fabric’s history and characteristics. Since the beginning sustainability, both environmental and social, has been the essence of the brand. Besides a denim collection made entirely with 100% organic cotton Nudie Jeans has a transparent production showcased on the website and has implemented an ambitious repair and reuse-program. A ripped pair of Nudie Jeans can always be repaired free of charge in a Nudie Jeans Repair Shop and a free repair kit is available to order online. If a costumer no longer use their jeans they have the possibility to trade them in for a 20% discount on a new pair, the old ones are thereafter repaired and sold as second hand in all our Repair Shops and the webshop. To completely tie the circle, the jeans that are beyond repair are used to make new products, patching material when making repairs or are recycled into new denim materials. Nudie Jeans Co are sold in over 50 countries, both in Nudie Jeans Repair Shops and at third party resellers. There are currently 35 Nudie Jeans Repair Shops located throughout Europe, USA, Australia and Asia. Nudie Jeans is privately owned and the headquarter is situated in the hometown of Gothenburg. Go to website