We have been designing, manufacturing and distributing clothing to the garment decoration industry since 1998. We were the innovators of the wholesale women’s fitted T-shirt in Europe (the “Continental Fit”), and we continue to lead the way in innovation, design and sustainability. We focus on creating high quality, expertly styled and responsibly manufactured garments for markets such as fashion retail, music merchandise, corporate promotions and leisure. We own four unique award-winning brands – Continental®, EarthPositive®, Salvage® and Fair Share® – that are among the most up-to-date blank garment brands in the world.
Continental Clothing Company, a company for promotional garments joined FWF in October 2006.
Brand Performance Check 2019
Continental Clothing Ltd. (Continental) has shown shown progress and met most of FWFs’ performance requirements. Continental has a relatively small number of suppliers. It sources from five suppliers in India, China, Bangladesh and Turkey. High leverage and long-term relationships with suppliers give the company a strong basis for effectively improving working conditions. Continental monitors 100% of its purchasing volume, which, in combination with a benchmarking score of 79, means that Continental comfortably maintains its Leader status.
In 2018 Continental has improved its internal system to follow up systematically on complaints and audit findings. Continental works towards resolution of corrective actions with all of its suppliers. After audits, remediation steps were taken and follow up is closely monitored.
Continental has a strong production planning system with stable orders throughout the year, which does not put pressure on suppliers to conduct overtime.
Continental is implementing a living wage project at its main supplier in India. It is also initiating steps to implement a similar approach at its supplier in Turkey. This is commendable. However, Continental is advised to work with its suppliers and expand its living wage approach proportional to the entire leverage Continental has at its suppliers, rather than for selected ‘fair share’ products.
Score: 79
Percentage under monitoring: 100%
Category: Leader
