Living Crafts GmbH & Co. KG

Living Crafts is a German fashion company specialised in organic textiles which joined FWF in 2016.

Living Crafts is a German fashion company specialised in organic textiles which joined FWF in 2016.

Brand Performance Check 2019

In 2018, Living Crafts met most of FWF’s performance requirements. With 81% of its supply base under monitoring, Living Crafts meets the threshold for member companies in their third year of membership. With a benchmarking score of  56, Living Crafts is awarded the ‘Good’ category.

Living Crafts is part of Dennree, and provides the corporate group with workwear clothing and other specific textile products (e.g. various bags).

Living Crafts’ purchasing strategy focuses exclusively on natural textiles with the corresponding certification (GOTS). The 2018 business year was a success, and Living Crafts was once again able to achieve double-digit growth. Throughout 2018, Living Crafts visited its suppliers, stabilised its supplier base and onboarded four new suppliers in India, Turkey and Serbia. When onboarding a new supplier, Living Crafts prefers to work with suppliers that already produce for another FWF member. This helps to gain leverage and provides a higher chance of achieving improvements on working conditions at shared suppliers.

In 2018, Living Crafts has further improved its internal system of the suppliers’ evaluation but still needs to use this system in a more systematic way. Furthermore, Living Crafts should continue working on living wages as follows :

  1. a) Assessing the root causes of wages that are lower than living wages, taking into account its leverage and effect of its own pricing policy
  2. b) Analysing how to increase wages and develop a strategy to finance the costs of wage increases
  3. c) Setting a target wage for its suppliers based on its analyses and financing strategy

The role of CSR and Head of Purchasing is combined. In the past few years, Living Crafts’ turnover has significantly increased and there is an urgent need for additional support for sustainability efforts to drive all projects successfully. FWF recommends allocating more manpower to the CSR department.

Score: 56

% under monitoring: 81

Category: Good

Resources

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Living Crafts Performance Check 2019

In 2018, Living Crafts met most of FWF’s performance requirements. date: 10/07/2019Read more

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Living Crafts Performance Check 2017

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Living Crafts Social Report 2017

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