Mayerline is a Belgian fashion label that focuses on fashion for women. The company was founded in 1957 by Joseph Meyer and his wife Jeanne Vrijdags. Mayerline signed the FWF Code of Labour Practices during the Members’ Day 2010. They are an affiliate as of 15 March 2010.
Brand Performance Check 2016
Mayerline has shown progress and met most of FWF’s performance requirements. Mayerline has monitored 91% of its purchasing volume, thereby meeting the required threshold of 90% for the third year of membership. Mayerline reached an overall benchmarking score of 72 points. Therefore Mayerline is awarded the ‘Good’ category.
In 2016, Mayerline invested in a Workplace Education Programme training session at one of its factories to raise knowledge and skills among workers and management on best practices related to labour standards. They also worked towards reducing their smaller suppliers in order to further consolidate their supply chain.
Whilst Mayerline regularly visits its production location and is in constant communication with factory management, FWF recommends integrated follow-up systems, as well as seeking out further discussions with local trade unions and workers at factories in order to start tackling advanced topics such as living wages and social dialogue.
Score: 72, % under monitoring: 91%, Category: Good