Nudie Jeans is a denim brand founded in Gothenburg in 2001 by Maria Erixon Levin. With a wear, tear and repair-way of thinking rather than fast fashion, the Swedish denim company provides and maintains a tradition true to the fabric’s history and characteristics.
Since the beginning sustainability, both environmental and social, has been the essence of the brand. Besides a denim collection made entirely with 100% organic cotton Nudie Jeans has a transparent production showcased on the website and has implemented an ambitious repair and reuse-program. A ripped pair of Nudie Jeans can always be repaired free of charge in a Nudie Jeans Repair Shop and a free repair kit is available to order online. If a costumer no longer use their jeans they have the possibility to trade them in for a 20% discount on a new pair, the old ones are thereafter repaired and sold as second hand in all our Repair Shops and the webshop. To completely tie the circle, the jeans that are beyond repair are used to make new products, patching material when making repairs or are recycled into new denim materials.
Nudie Jeans Co are sold in over 50 countries, both in Nudie Jeans Repair Shops and at third party resellers. There’s currently 31 Nudie Jeans Repair Shops located throughout Europe, USA, Australia and Japan.
Nudie Jeans is privately owned and the headquarter is situated in the hometown of Gothenburg. Nudie Jeans became a member of FWF in November 2009.
Nudie Jeans, a Swedish denim brand founded in 2001, joined FWF on 1 November 2009. Nudie Jeans produces most of its products in Italy and Portugal.
Brand Performance Check 2018
Nudie Jeans has shown advanced results on performance indicators and has made exceptional progress. With a monitoring percentage of 99% and a benchmarking score of 90, the company remains in the ‘Leader’ category for the fifth year in a row.
Nudie Jeans takes care to monitor all their production locations, including all subcontractors. The company has strong integrated systems in place to do due diligence before placing orders in factories, and to support reasonable working hours.
Nudie Jeans pays out their share of the living wage in one of their Indian suppliers, and since 2017 started to include a second Indian supplier in this project. This makes them one of the front runners in the industry. Nudie Jeans is continuously trying to increase the scale of these endeavors, by trying to involve other buyers. Their largest Tunisian supplier already pays out a living wage to most of its workers. A next step is to cooperate on raising the wages of the workers who do not earn a living wage yet. Nudie Jeans knows the living wage levels in the different Italian regions they source from. Further action would be to identify the gaps between wage levels at their Italian suppliers and the living wage benchmark and work towards the payment of a living wage.
Nudie Jeans is proactive on following up complaints, and where this involves suppliers shared with other FWF members, usually takes the lead. A next step would be to take more preventive action, for example by ensuring functioning HR, communication and grievance procedures at their suppliers.
Score: 90 Percentage under monitoring: 99 Category: Leader