Picture Organic Clothing is a French outdoor/sportswear company that joined FWF in April 2017.
Three childhood friends from Clermont-Ferrand, France, Vincent, Julien, and Jeremy founded Picture in 2008 out of a frustration that a majority of technical mountain apparel looked the same, lacking a style that reflected their identity. They were driven by three key missions, each of which they would approach with a fresh vision:
DESIGN Jeremey was an architect by trade, which would provide him a different approach to product design.
PHILOSOPHY Everything they would construct would be made from a minimum of 50% recycled materials or from scrap fabrics.
POSITION : They would consider themselves neither a ski nor snowboard brand and see no line dividing the two. First and foremost, Picture would be an environmental action outdoor brand, with a dedication to board sports in its various forms: snow, ski, surf, and skate.
Their success was rapid, opening 70 retailers in France and Switzerland in their first winter season, proving there were others like them who craved something new in this category. Today, Picture boasts 850 retailers in 33 countries, yet they still hold true to their founding principles and spirit.
Brand Performance Check 2019
Picture has met most of FWF’s performance requirements. With a monitoring threshold of 86% using external audit reports and a score of 46, the member is in the ‘Good’ category.
Picture sources most of its products from two main suppliers: one located in China and one in Turkey. In its last financial year, the member consolidated its supply chain. However, it sources in quite a variety of countries, and thus still needs to pay close attention to its due diligence process.
In its second year of membership, Picture was still working on gathering all the correct sourcing information, including that of subcontractors. Picture made improvements on its requirements by creating a Syrian refugee policy for Turkey. A FWF audit was conducted at the Chinese supplier, but because accurate working hours and wages data could not be collected, a lot of work remains to be done regarding legal minimum wage and living wage indicators.
Picture releases its factory list on its website, which good practice in terms of transparency. In the coming year, the member needs to explain FWF’s mission and methodology to both of its main suppliers in order to start working on CAPs.
Percentage under monitoring: 86%