Picture Organic Clothing is a French outdoor/sportswear company that joined FWF in April 2017.
Three childhood friends from Clermont-Ferrand, France, Vincent, Julien, and Jeremy founded Picture in 2008 out of a frustration that a majority of technical mountain apparel looked the same, lacking a style that reflected their identity. They were driven by three key missions, each of which they would approach with a fresh vision :
DESIGN Jeremey was an architect by trade, which would provide him a different approach to product design.
PHILOSOPHY Everything they would construct would be made from a minimum of 50% recycled materials or from scrap fabrics.
POSITION : They would consider themselves neither a ski nor snowboard brand and see no line dividing the two. First and foremost, Picture would be an environmental action outdoor brand, with a dedication to board sports in its various forms: snow, ski, surf, and skate.
Their success was rapid, opening 70 retailers in France and Switzerland in their first winter season, proving there were others like them who craved something new in this category. Today, Picture boasts 850 retailers in 33 countries, yet they still hold true to their founding principles and spirit.
A first Brand Performance Check will be held after the first year of membership.