W.A.R.D. GmbH

IRIEDAILY is a streetwearbrand from Berlin. They joined FWF in January 2016.

Brand Performance Check 2018

Iriedaily has met FWF’s performance requirements and has made exceptional progress on performance indicators. 94% of its supply chain has been monitored and has therefore well exceeded the monitoring threshold for second-year members. Its overall performance amounts to a benchmarking score of 77 points, resulting in leadership status.

Iriedaily has a consolidated supplier base and works with a small number of suppliers, with which it maintains long personal relationships. This allows Iriedaily to work effectively on improving working conditions.

In 2017 Iriedaily made progress on establishing a system to evaluate suppliers on compliance with the FWF Code of Labour Practices. In the first year of membership Iriedaily has implemented significant changes to its production planning process to support reasonable working hours at its suppliers. Overtime hours at supplier level have been reduced at one of its key suppliers in China. FWF recommends Iriedaily to further analyse the root causes of excessive overtime.

Iriedaily has also digged deeper in its supply chain and has identified subcontractor locations. The mapping has provided Iriedaily a more realistic overview of its production locations. FWF encourages Iriedaily to include all locations in its monitoring system and include the FOB figures for these locations.

Two of Iriedaily’s production locations participated in FWF’s Workplace Education Programme, which informs workers and management about labour rights and grievance mechanisms. For the upcoming year the challenge for Iriedaily is to obtain more insights into the price composition of its products and how labour costs link to Iriedaily’s FOB price. This could support Iriedaily to assess the impact of its prices on living wages and include this in price discussions with suppliers.

Benchmarking score: 77
Percentage under monitoring: 94
Category: Leader


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