W.A.R.D. GmbH

IRIEDAILY is a streetwearbrand from Berlin. They joined FWF in January 2016.

IRIEDAILY is a streetwearbrand from Berlin. They joined FWF in January 2016.

Brand Performance Check 2019

Iriedaily has shown good progress and met most of FWFs’ performance requirements. With a monitoring percentage of 94% exceeding the monitoring threshold required for third-year members and a benchmarking score of 76, the brand is in the ‘Leader’ category.

Iriedaily’s supplier base consists of a small number of mostly long-term suppliers within two countries, China and Portugal. This allows Iriedaily to work effectively on improving working conditions. In 2018, Iriedaily continued its efforts to ensure that its production planning process supports reasonable working hours at its production locations. FWF recommends Iriedaily continuously evaluate the impact of these efforts on audit findings pertaining to overtime and make changes to its approach accordingly.

Iriedaily has mapped out its supply chain in detail and has been able to estimate and track FOB at CMT sub-contractors. The mapping has provided Iriedaily with a more realistic overview of its production locations to further implement measures towards consolidating its supply chain, where possible.

The brand has also engaged with all suppliers to understand the link between its prices and wages at production locations. While the brand has not been able to achieve complete transparency in terms of access to open costing, some key suppliers have shared wage information and ‘labour minute costs’ for a few styles. This information is being used by the brand to make an informed estimate of its contribution to living wage at some of its production locations.

For the upcoming year, the challenge for Iriedaily will be to obtain more accurate insights into the price composition of its products and how labour costs link to Iriedaily’s FOB price. On top of that, a lack of active dialogue mechanisms at production locations in China also makes the process of involving workers to define living wage pay-outs and ensure it reaches them more complex. FWF recommends that the brand continue to focus on addressing issues pertaining to overtime and living wage at key suppliers in China, document learnings to evaluate and define a broader strategy on these issues.

Benchmarking score: 76
Percentage under monitoring: 94
Category: Leader

Resources

Related resources

IRIEDAILY Performance Check 2019

Iriedaily has shown good progress and met most of FWFs’ performanc date: 21/06/2019Read more

Iriedaily Performance Check 2018

Iriedaily has met FWF’s performance requirements and has made exce date: 28/06/2018Read more

IRIEDAILY Performance Check 2017

Iriedaily has met FWFs’ performance requirements and shown substan date: 12/07/2017Read more

IRIEDAILY Social Report 2017

FWF members are required to hand in an annual social report. Compani date: 11/04/2018Read more

IRIEDAILY Social Report 2016

IRIEDAILY SOCIAL REPORT 2016 FWF members are required to hand in an date: 12/07/2017Read more

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