FWF is happy to welcome Picture Organic Clothing as a new member brand.
Three childhood friends from Clermont-Ferrand founded Picture in 2008. This French sportswear company strives to be an ‘environmental action outdoor brand’, with a focus on boardsports: snowboarding, skiing, surfing, and skateboarding.
Recycling snowboarding jackets
The Picture Recycle Program is an important part of the brand’s efforts to limit the carbon footprint of its products. The programme includes collecting and recycling ski and snowboarding jackets.
The first Brand Performance Check for Picture will take place following the company’s initial year of membership, and will be published on the company page.