‘We care about what we wear. Right? You want to look nice, feel good, be comfortable and not pay too much. Until recently, these were the only things I considered when I bought my clothes. But there is more to it – more for us to care about.’ This is how the Tedx Talk given by FWF director Alexander Kohnstamm starts. It’s now available online.
In his talk that was recently recorded at Leiden University, Alexander shares what can be done to promote more socially and economically sustainable business practices in the garment industry. He speaks about holding businesses ethically accountable, using market forces and economic resources to improve the quality of life in developing countries.
Check out the whole video here: