In 2013, FWF is launching a major upgrade to our Brand Performance Checks. A new more transparent, and more user-friendly format has been developed, along with a Performance Benchmarking system. The remaining 2013 Brand Performance Checks will be published in early 2014 once the new system comes online.
FWF has prepared a Brand Performance Check Guide for stakeholders and consumers to further explain how FWF reports on affiliates.
- Tricorp (October 2013)