New member brands show commitment to sustainability despite difficult times

Fair Wear is happy to welcome its first five new garment brands of 2021. The brands are all committed to improving the working conditions for the people who make their clothes. Every year, Fair Wear will review and publicly report on how well the brands are doing this in their annual performance checks.

‘It is positive to note that despite this extremely difficult year, clothing brands are embracing social sustainability as an integral part of their business,’ says Fair Wear director Alexander Kohnstamm. ‘It confirms that more and more brands are eager to change the industry for good, because they know that sustainable businesses are more resilient, more successful businesses.’

Fair Wear is proud to welcome:

• Munro Tailoring – An Amsterdam-based company creating a new era of menswear with its brand:
  • Atelier Munro – a brand that helps you curate a wardrobe tailored to you, your personal style and the things you care about.

• Olymp – German fine menswear company, including the two brands:
  • Olymp – A brand that stands for high-quality materials and workmanship, outstanding wear and care benefits and responsible action in the manufacture of all our products in men’s shirts, knitwear, sweat-wear and accessories.
  • Marvelis – A provider of smart men’s shirts, knitwear and sweatwear that impress through their high wearing and care comfort as well as fashionability.

• Hakro – A German workwear brand that makes reliable, perfectly designed textiles that support people in their daily working lives.

• Selective –British womenswear company with two brands:
  • Poetry – a brand with a love of natural fabrics and a desire to produce beautiful clothes that can be enjoyed for years to come.
  • Wrap – Designed to elevate everyday dressing, Wrap London clothes are defined by distinctive details, exquisite embroidery, unique colours and intricate stitching.

• Icebug – A footwear brand from Sweden that aims to save the world from slipping and get people outdoors.