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[16 January, 2020] German fashion brand DAWN denim, which joined Fair Wear in 2018, has become the first member brand to receive a perfect score of 100/100 in its first brand performance check.
DAWN reached this score within one year; a great achievement that shows its strong commitment to social sustainability. DAWN has a unique supply chain set up; its production takes place at its own factory and a laundry subcontractor in Vietnam. Of course, things become easier when you only have 2 factories to worry about and you have great leverage over those factories. However, this was a deliberate decision of DAWN, a brand that was founded for the purpose of proving that a truly sustainable denim brand was possible. It has enabled DAWN to test and analyse improvements that have a direct impact on the workforce. Therefore, they can set examples of innovative strategies that others in the industry can hopefully follow.
It is important to note that DAWN still has areas to work on. At the core of Fair Wear’s Brand Performance Check methodology is the fact that there is a learning curve and there’s always room for improvement. Fair Wear supports DAWN’s ambition to improve by establishing effective social dialogue systems and to analyse its production planning in relation to reasonable working hours.
Each Fair Wear member is different with different challenges and different achievements, but we are all working towards the same goal. The Brand Performance Check system acknowledges the variety of business models in the industry and rewards members for the steps they take towards progress. As the industry and supply chains constantly evolve, Fair Wear adapts its requirements and policies in order to set the highest, but realistic targets.
Read the full performance check report on DAWN’s brand page here.
In October 2019, DAWN opened its factory doors to give the public a look at what goes on behind the scenes of denim production. Fair Wear Verification Officer Florence was also there to talk about Fair Wear’s supply chain approach and work with DAWN. Check out the highlights from the Open Factory Day in the video below.