Looking back on a successful first Facebook Live Q&A Marathon

On Fashion Revolution Day – Tuesday 24 April- seventeen Fair Wear Foundation brands opened up online and gave a unique backstage look at what they are doing to make a concrete, lasting difference in the lives of the workers who make their clothes. What a commitment of these brands to answer questions from consumers on the spot!

We were live for more than 9,5 hours and the videos have been viewed more than 31,000 times so far. We are really happy with the results: with this marathon we made a good step towards transparency and we hope this will inspire more brands to open up. The garment industry has great potential to contribute to workers’ lives, and fair supply chains are possible. To make this happen, we need all brands and all other players in this industry on board.

If you missed the livestream, you can watch all videos on our Facebook pageThe videos are organised per brand so you can zoom straight to the brand of your choice and hear what they had to say about their approach to fair fashion.

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