Fair Wear Welcomes Oceansapart, Edelrid, Red Chili and Totême as New Members

We are happy to announce that as of the 1st of July, Fair Wear welcomes four new members: Oceansapart, Elderid, Red Chili and Toteme.

OCEANSAPART stands for distinctive designs of high quality. With their unique activewear and leisure collections, they support their customers in feeling confident, strong and free. OCEANSAPART believes in the inner beauty in all of us. Whether active or leisure wear – the brand supports you in bringing out the best in yourself. In OCEANSAPART you do not only look fantastic, but you also feel confident, unique, strong and free.  They make you feel like the ocean: Beautiful from top to bottom.

EDELRID is a technology specialist in four market areas: Sport, Safety, Adventure Parks and Industry. EDELRID not only developed the first kernmantle rope but also the first bluesign®certified ropes on the market. As a German mountain sports supplier, they make products to be used in nature. As a logical consequence, protecting the environment is a cause particularly close to their heart. The mindful treatment of people and nature is an important part of their corporate culture and company philosophy. See EDELRID’s brand page.

Red Chili, the brand with the red pod. When Red Chili was founded, climbing for the wild free spirits. That is still the case today but now there are climbers who enjoy training and climbing in shiny new gear. Red Chili works hard and passionately to provide the right tools to have the best experience when climbing. Climbing shoes and climbing apparel by climbers for climbers, that’s what Red Chili stands for and has been since its founding in 1996. Their motto is: Comfort meets performance!

Totême is a style universe with a singular aesthetic. Based in Stockholm, the label explores the appeal of a modern uniform through distinct design cues, meticulous craftsmanship, and methodic repetition. Totême stands for lasting style, quality and purpose. With an edited approach and trans-seasonal aesthetic, the ambition is to make it easier for the Totême woman to make conscious choices and build for longevity. It’s about narrowing down the options and curating a streamlined wardrobe that transcends trends.

The first Brand Performance Checks for the new member brands will occur after one year of membership and published on their respective brand pages.