FWF is happy to add another bag company to its member list. A big welcome to Fond of Bags!

The German company was founded in 2010 with their launch of the ‘ergo bag’, an ergonomic backpack for primary schoolchildren. The company now sells seven bag brands, offering a diverse selection of bags.

Fond of Bags began their FWF membership in November 2016. The company wants everyone along its supply chain to profit from the bag production: ‘Everybody who gets in touch with our products should be fond of them’, says CEO Sven-Oliver Pink.

The first Brand Performance Check of the company will be held after the first year of membership.