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Iriedaily, a German fashion and streetwear brand, is the latest member to join Fair Wear Foundation. The Berlin-based company was founded in 1994, and it seeks to give expression to art, street culture and city life through its fashion products
According to Iriedaily’s CEO Daniel Luger, joining FWF will help the brand navigate social responsibility, in a collaborative manner: “We decide to join FWF, because we need a professional support to guarantee that our products are made with a social reponsibility. We appreciate the approach of FWF to develop better conditions together with our suppliers.”
The first Brand Performance Check for Iriedaily will take place after the first year of membership and will be published on the company page on the FWF website.