FWF welcomes outdoor companies SALEWA and Dynafit

FWF is very pleased to welcome the Oberalp Group as new affiliate member. The company from South Tyrol joined FWF with two of its brands, SALEWA and Dynafit, on 25 September 2013.

SALEWA is a 75 year old leading outdoor company specialised in alpine sports clothing and equipment. Dynafit sells ski and ski equipment to all ambitious mountaineers.

Dynafit and SALEWA have a clear, long-term sustainability focus. “It is a top priority that sustainability is a daily reality within our group,” states Massimo Baratto, CEO of the Oberalp Group.

FWF’s first Brand Performance Check will take place after the first year of membership and will be published on the company page of the Oberalp Group.

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