New Best Practice video: the benefits of cooperation

We have put a new FWF Best Practice video online! In this video three FWF outdoor brands -competitors in retail- show how they effectively worked together in Myanmar.

When Salewa, Jack Wolfskin and Vaude started the project, FWF was not active in Myanmar yet, but that didn’t stop the brands from rolling up their sleeves. FWF’s Annual Conference was the perfect breeding ground for discussing the how and what of a joint project in Myanmar.

The brands established a training programme with local organisation SMART Myanmar. They used FWF training material and the complaints helpline structure.  Management and workers in three different factories were trained on grievance mechanisms and on how workers can proactively communicate with management.This video shows how collaboration among brands that are usually competitors, is possible and it works. Watch all FWF’s video’s on our YouTube channel.