We're open! The Pop Up for People Friendly Fashion calls for conscious buying behaviour

[November 28, 2019] Today, the Pop Up for People Friendly Fashion opened at Het Plein in The Hague. The two-day Pop Up is an initiative of Fair Wear Foundation, Mondiaal FNV, CNV International and 12 Fair Wear brands and shows how everyone can contribute to a fairer world for the people who make our clothing.

During the opening of the People Friendly Fashion Pop Up, a group of women and men, led by TV presenter Sofie van den Enk, ran into Het Plein wearing around 20 layers of clothing to call attention to fair clothing. Under the motto “Put it on”, the group, following the Slow Fashion Season, wore a large amount of their own clothing to draw attention to fair clothing. With this stunt on the eve of Black Friday, they showed their appreciation for what they already have in their closets.
 
A typical Dutch wardrobe consists of an average of 173 items, of which no fewer than 50 have been worn in the past year. Black Friday contributes to even more impulse purchases. The Pop Up for #PeopleFriendlyFashion calls for more conscious buying behavior and appreciation for the makers of our clothing. The organisations behind the Pop Up actively work together to improve working conditions and promote fair wages in clothing factories.
 
Virtual visit to Bangladesh
In the Pop Up, everyone can experience how you can contribute to a fair world for the people who make our clothing. Visitors can get acquainted with Fair Wear clothing brands, take a seat behind the sewing machine and make a promise for #PeopleFriendlyFashion. There is also an opportunity to walk around a clothing factory in Bangladesh using VR headsets, upcycle clothing and to take on a “3 month – 33 garments” challenge.

Honest clothing is the norm
The Pop Up started this morning with a forward-looking message to politicians. 31 children from the Missing Chapter Foundation answered the question of how we can make fair clothing the norm. For example, they argued for a passport in every item of clothing, cameras in clothing factories, more YouTubers making films about honest clothing and a clearer view of where the honest clothing is in the store. They had been researching this question for a few weeks and shared their findings with members of parliament, YouTuber D is for Dazzle and representatives of CNV International, FNV Mondiaal, Fair Wear and clothing brands, with whom they subsequently discussed.

About the People Friendly Fashion Pop Up
The two-day Pop Up for People Friendly Fashion is still open to the public on Thursday 28 November until 9 p.m. and on Friday 29 November from 10 a.m. to 6 p.m. at Het Plein in The Hague. Organisers are Fair Wear Foundation, Mondiaal FNV, CNV International and twelve Fair Wear brands. Together with the Ministry of Foreign Affairs, they are working on better working conditions for the makers of our clothing.