HELLO AGAIN
Germany
HAKRO GmbH
Corporate/Workwear: Image & Corporate identityCorporate/Workwear: Other
2021
Clothing becomes clothing again. Workwear often consists of particularly high-quality materials that are far too good to end up as waste or insulation material after the last working day. The workwear manufacturer HAKRO has decided to implement a textile circular economy together with its end customers. Worn-out workwear is taken back and gently recycled fiber-to-fiber. Recycled yarns are not (yet) suitable for the high requirements of HAKRO workwear, such as color fastness, peeling resistance and extreme resilience. In order to close the fiber loop, HAKRO has developed and implemented its own closed loop brand: HELLO AGAIN closed loop wear. The young label stands for classic basics such as T-shirts, sweatshirts and hoodies. The line is perfect for leisure and merchandising.