Zalando SE - Private Labels

As a multi-brand fashion company, Zalando have been developing its in-house brands in the heart of Berlin since 2010. Zalando's Private Label brands, all developed completely in-house from design to overseeing production, focus on fashionable styles and the essentials most sought after by our customers, including shoes, clothing and accessories for women, men, kids and genderless categories. With our Private Labels Anna Field, Friboo, Even&Odd, Pier One, Yourturn and ZIGN, we serve the diversity of our customers: from streetwear in Yourturn to elevated design in ZIGN Studio. Private Labels are the innovative lab of Zalando, an incubator of new ideas that aim to help make the fashion industry better, specifically in the areas of more sustainable practices, circular design, diversity and inclusion. Private Labels focus on offering essential products most sought after by our customers. Private Labels aim to be a sparring partner for our partner brands. We are happy to share our learnings and best practices with other brands, so that we can drive innovation and change in fashion together.