The EU Empowering Consumers Directive introduces new requirements for sustainability-related claims and labels used in consumer-facing communication. In response, Fair Wear has updated its communication framework and introduced the Fair Wear Transition Scheme 2026.
Fair Wear has long encouraged transparent and evidence-based communication about human rights due diligence. Transparency and public accountability remain central to Fair Wear membership. However, the new Directive introduces specific requirements for the use of sustainability labels in consumer-facing communication, requiring Fair Wear to adapt its communication policy and guidance accordingly.
As part of these changes, Fair Wear has linked consumer-facing use of the Fair Wear label to certification through the Fair Wear Transition Scheme 2026 and phased out the Fair Wear "Leader" label.
The Transition Scheme was introduced to address a practical challenge arising from the new rules. Responsible purchasing practices often require long production timelines, meaning products may already have been manufactured or labelled before they reach consumers. Because the Directive does not provide a specific transition period for existing stock or goods already in production, some member companies would continue selling products carrying previously approved Fair Wear labels after the new requirements become applicable.
The Fair Wear Transition Scheme 2026 provides a temporary framework that allows eligible companies to align the continued use of existing Fair Wear labels with the Directive's certification requirements, while Fair Wear continues to develop its longer-term approach to member communication.